All advertising, branding, and communications must first be approved by the Creative Team before the production or distribution of any communications, whether it be digital or print. Branding and communications encompasses written content, design, photography, videography, and any other forms of communication considered to be sponsored by Seattle Revival Center. Ministries within Seattle Revival Center must submit all branding and communications requests to the Creative Team for review and approval.

Communications Matrix

Below is the formula that we use to determine what gets communicated and how it is communicated. Our main focus is on events and programs that drive the primary purpose of SRC and will realistically reach the most people. This is not to say that other events are not relevant. Everything is important, but few items receive Level 1 or 2 emphasis.

All options for communications will be determined by the Communications Team and are not guaranteed.

  • Impacts: 80% – 100% of the congregation

    Questions we ask to determine whether a request receives LEVEL 1 - PRIORITY:

    • Is this request a way for attendees to be aware of and register for an event such as a conference?
    • Is this a request that could draw more than 80% of our congregation to participate?

    These questions will influence our decision on if the request receives A LEVEL 1 PRIORITY.

    —————

    Requests (Examples):

    Christmas
    Easter
    Conference
    Intro to SRC/ CrossFit Discipleship
    Homegroups/ Fall Launches

    Promotional Options (Examples):

    Prominent website placement
    Stage announcements
    Video announcements
    Custom video promotion creation
    Sunday service handout
    Posters
    Facebook Event
    Paid social media advertising
    Stall Talks
    Printed cards to handout
    Newsletter
    Road banner
    —————

    Initiating The Communication Plan: After submitting an the Event Proposal to our Admin Team and the event isapproved, the pastor or lead submits an Advertising Request. The creative team will then collaborate, plan, and carry out the advertising request for that ministry.

  • Impacts: 40% – 80% of the congregation

    Questions we ask to determine whether a request receives LEVEL 2 - GENERAL:

    • Would this request support or feed into a Level 1 request?
    • Is it a ministry-sponsored request that is likely to reach a significant number of people?
    • Would this request draw between 40-80% of our congregation to participate?

    These questions will influence our decision on if the request receives A LEVEL 2 - GENERAL.

    —————

    Requests (Examples):

    Baptisms
    Large Men’s or Women’s Event
    Child Dedication
    Promotional Options (Examples):

    Event page
    Video announcements
    Stall Talks
    Social Media
    Pre/Post service slides
    Newsletter
    —————

    Initiating The Communication Plan: A member of your ministry submits a Communication Request. The communication team will lead the planning with the ministry team. The communication team will then collaborate, plan, and carry out the request for that ministry.

  • Impacts: Less than 40% of the congregation OR the event has a higher level of frequency (weekly/monthly).

    Requests that fall into this category will receive LEVEL 3 - SPECIALTY:

    —————
    Requests (Examples):
    Ongoing weekly/monthly events
    Prayer Ministry Training
    Men’s Breakfast and Women’s Tea Talks
    Annual Business Meeting


    Promotional Options (Examples):
    Bulletin

    Stall Talks

    Newsletter
    Social Media
    —————
    Initiating The Communication Plan: A member of your ministry submits an advertising request. The communications team will lead the planning with the ministry team. The creative team will then collaborate, plan, and carry out the request for that ministry.

 Branding Guidelines

MISSION: Awakening people to their identity and destiny in Jesus Christ.

  • • Unified
    • Form
    • Function

    Unified branding is important because it keeps all expressions in tune and connected with the origin point our design and mission.

    Form is the construct, shape and flow of design held to a particular standard of established identity.

    Function has to do with the written and communicative elements involving the language and placement of words and dates.

    Together, all of our core values flow together to create a branding and communicative atmosphere that upholds the mission of the house.

  • We have an overarching brand by which the designs and expressions are threaded through. This means that all departments and ministries under the umbrella of Seattle Revival Center follow the brand. Individual branches of Seattle Revival Center do not exist in branding or design apart SRC. All sub-brands are to follow the established patterns of branding and design and established by the Creative Team

  • We choose specific typefaces for our brand identity. 

    • We use Calibri primarily for longform content
    • Bebas Neue, Futura Book, Tan Aegan, Tan Meringue, and Tan Twinkle for headlines and subheads
    • Futura and Montserrat for body copy

Church Testimony Videos

Testimonies are powerful and personal stories that help encourage and give hope to others. Testimonies are part of what awakens people to the reality of God and their authority and destiny in Christ. Our goal with testimony videos is that it gives glory to the work of God in our lives, families, church and communities.

  • This is the flow for an interview. Unless for special exceptions, videos should be edited down so that it is no longer than 1.5 minutes in length.

    FLESH OUT DETAILS OF STORY
    1. “Tell me about the time when…”
    2. “Tell me the story of…”
    3. “Describe the conversation…” (interviewee subject reenacts dialogue)


    EMOTIONS
    4. “The me about the day you realized…”
    5. “How have you changed in the last 5 years?”
    6. “How do you see yourself?”
    7. “What was the pivotal moment for you?”
    8. “What have you not talked about that you’d like to share?” (ask twice in a couple variations)

  • Tips for filming coming soon…